Getting into retail isn't the hard part. Getting in properly, and staying there, is.
Most challenger brands don't struggle because of the product. They struggle because they're not in front of the right buyers, don't know how to navigate listings, and don't have the time to follow through properly.
We work with businesses as their commercial arm.
Not advice from the outside. We're in it with you.
You focus on the product and brand. We focus on getting it into the right places and making it move.
- Opening conversations with buyers
- Supporting and managing listings
- Building distribution across independent and national retail
- Following through so opportunities turn into orders
Already trading. Already serious about growth.
Challenger brands
Food & drink, supplements & health, wellness & functional products
Health stores
Independent retailers who want better space, stronger positioning, and a clearer customer journey
Practitioners
Practitioners building commercial businesses around their expertise — better structure, clearer positioning, more consistent income
This work has been built inside the market, not around it.
Not every relationship is public. Not every piece of work is visible. But the approach is consistent.
- Viridian Nutrition
- BetterYou
- Feel Supreme
- Early-stage and scaling challenger brands
140+
distribution points achieved for one brand within 12 months
DTC → Wholesale
Unlocked access to a channel where most stores prefer distribution partners
This is not a fixed package.
We work alongside you based on what the business needs. We stay close to the work, because this only works if it's followed through properly.
- Identifying the right route to market
- Targeting the right buyers and channels
- Managing conversations and follow-up
- Supporting listings and sell-in
- Helping you build momentum across stores
We don't just open doors. We help you use them.
Retail isn't just about getting listed. It's about being in the right places, supporting those listings, maintaining relationships, and creating repeat orders. That's where most businesses fall down.
If you're looking to grow into retail properly, we'll start with a conversation.
We'll look at where you are now, where the opportunities are, and what needs to happen next.